Hi I'm Helen, welcome.

I used Instagram to unstick my career, build my confidence, and start a business. I'm going to help you do the same.

It wasn’t always this way but…

…I am an Insta over-sharer. A trainer, cheerleader, and video enthusiast (The Crazy Video Lady). I want you to skip the mistakes I’ve made and grow a social account that works. For you.

Find out how to learn with me

I must share this with you Helen, before I created my Instagram partway through lockdown, I had NO idea what I was doing. I followed you and put your suggestions to work and am now starting to see results like this… Therapist Elsie Owens, after getting 2,000 fresh views on her post thanks to hashtags.

Where it began...

I haven’t always been about putting myself out there on social media. Quite the opposite. I was kind of late to the party, lurking on Insta and Facebook for years. In 2017, something made me go to a how-to-really-do-Instagram workshop and it was a mega-watt lightbulb moment.

Now I love to switch that light on for others, to help them see how growing a social following can unlock the opportunities they’re looking for.

Creating content for a social account like @_helen_perry_ brings together all of the things I love. Writing, taking photos, making video, and starting a conversation.

I don’t know why I didn’t see it sooner. I’m a former journalist and Insta’s the opportunity to edit your own magazine of brilliant stuff that your ideal follower will love.

Be valuable, be generous, be polite. I believe in Insta karma. When you share the good stuff with your community, they’ll rather have your back and support your business.

Helen’s take on social media is hugely refreshing. She talks with genuine curiosity and passion and in an easy-to-understand way that I find almost unique. Katy @buzzhubco


I share the tools you need to grow an engaged online community that supports your work. There are no secrets to it, just things you don’t know yet. And I’ve made approximately 500 thousand mistakes along the way so that you don’t have to.

Want to learn with me?

Just Start!

When I was talking to a friend about my idea for not @notaboutthekids back in the beginning, she did me a huge favour and told me to “just start”.

It’s the spirit I still apply to all of my work and social posts. If it isn’t perfect no-one has noticed, and it will make the next thing better. Keep showing up and the Insta-universe will reward you.

Join my perfectly imperfect gang by signing up for The Switch, a really useful email if you’re promoting your thing online.

Yes please, I want in!