The #justbloodypostit podcast
a show for creatives who are marketing their work online
“I absolutely love this podcast. I listen every week. Helen is such a skilled interviewer. She gets the best out of her eclectic guest list. If you’re in business, big or small, I highly recommend. You’ll learn something new every time. Seriously helpful. Listen.”
“I love listening to Helen’s podcast each week it’s funny, fast paced, informative and I always learn something new.”
“Wish I’d found this sooner. I’m binge-listening to every episode. As a women that’s new in business it is so enlightening and helpful, thank you!”
“Am absolutely loving the recently episodes. Such a diverse set of guests – all with their own unique take on the ups and downs of running a small business.”
Series 7, Ep 138 the secrets of seriously good design with Redona Dida
This episode is packed full of classy design takeaways that’ll make your content and visuals – well – easier and better.
I’m chatting to designer, copywriter and growth strategist Redona Dida about how she’s used the power of knowledge-sharing to grow her Instagram to 100k followers.
Series 7, Ep 137 Are online COURSES dead? Exploring AI and the future of digital learning with brand strategist Phil Pallen
This time, we welcome back friend of #JustBloodyPostIt – brand strategist, world traveller and work-from-anywhere advocate – Phil Pallen to talk about the future of content creation (AI AI AI!) and digital learning .
Series 7, Ep 136 Taking the OUTSIDE online with landscape architect Marian Boswall
In this episode, we venture outdoors with the renowned landscape architect Marian Boswall. Known for her innovative design practice, Marian is also a lecturer, speaker, author and Instagram enthusiast. Her book, “Sustainable Garden,” is a treasure trove of philosophy, insights, and eco-conscious gardening advice.
Season 7, Ep. 133 How to feel 'enough' with Dr Mandy Lehto @mandylehto
This time, we’re in conversation with exec coach and ‘enoughness‘ expert Dr. Mandy Lehto. She specialises in helping overachievers and perfectionists to confront their not-enough feelings and work towards a happy acceptance that you’re as good and capable as anyone else.
Season 7, Ep 131: 8 marketing tactics you can IGNORE, with authentic business coach George Kao
HELLO and welcome to series 7 of the #JustBloodyPostIt podcast, a show for creatives who are marketing their work online.
This episode delves into the often overwhelming world of doing your own marketing.
It’s for you if you ever feel overwhelmed by advice. Or pressured by the strategies you “should” be implementing, coaches you should be working with or tasks you still haven’t gotten around to.
In this series opener, we’re treated to insights from friend of the show, authentic business coach George Kao.
Season 7, Ep 130: what's your marketing missing link?
This time, do you have a marketing missing link?
A gap between the content you’re sharing and the number of people buying into your brilliant thing?
I did, until I did emails (and this podcast!). That’s when I discovered you need to make space for people to get to know you better. So they can fully know, like and trust you before they buy.
In this episode, there are lots of mentions of my email marketing course Lists Club, you can read all about it here: https://helenperry.teachable.com/p/lists-club-7.
Season 7, Ep 129: what I'm saying 'no' to now a #JustBloodyPostIt note
**Mind your ears for a couple of swears**
Hello hello, just popping in to soft-launch series 7 with a chat about how I want my marketing to feel, now. Which means one foot in and one out of Instagram, throwing trends (never been trendy, not starting now) in the bin and embracing the idea of slow marketing.
I mention my friend Belinda @pothiesmakes’ brilliant TikTok account, you can follow her here: https://www.tiktok.com/@pothiesmakes.
ESeason 6, Ep 128 VISIBLE: a bite size special with personal brand entrepreneur Amelia Sordell
*mind your ears for a few swears in this one*
Welcome welcome, this the the last bitesize special of the summer featuring one of our most captivating-slash-ballsy conversations of the six series so far.
The theme is “VISIBLE” and my guest is Amelia Sordell, entrepreneur and founder of the personal branding agency Klowt. Amelia’s candid and outspoken about saying what you really think, and honestly I’ve never had so many “ohmygodIloveher” messages than came in after the first time this chat was shared.
Listen to find out how Amelia started her agency in her bedroom, built a following on LinkedIn and is well on the way to growing a branding empire.
Season 6, Ep 127 UNDERSTANDING: a bite size special about ADHD in women with copywriter Martha Barnard-Rae
This week on #JustBloodyPostIt bite size we revisit one of the most popular conversations from Series 5 with the incredible Martha Barnard-Rae, a copywriter who was late-diagnosed with ADHD at age 39.
Martha helps us understand what it truly feels like to live with ADHD, and I’ve never had so many personal responses to a podcast episode.
Season 6, Ep 126 EXPERIENCE: a bite size episode with award-winning stylist Anita Feron Clark
Welcome to another summertime mini-Magnum-esque special bite-sized episode of The #JustBloodyPostIt Podcast, a show for creative souls navigating the world of online business marketing. This time, we’re revisiting one of our favourite episodes from the past six seasons with award-winning stylist Anita Feron Clark.
Season 6, Ep 125 TRUST: a bitesize episode with UpFront founder and CEO Lauren Currie OBE
Time for another summer-size mini-episode of The Just Bloody Post It Podcast that revisits a golden gem of a conversation from the past six seasons of the show.
This time, the fiercely impressive social entrepreneur, founder, CEO and OBE Lauren Currie who tells us why women don’t need to change, they need to trust themselves.
Season 6, Ep 124 MONEY: a bitesized episode with Rainchq founder Davinia Tomlinson
In this episode, we’re talking MONEY with the phenomenal Davinia Tomlinson, founder of Rainchq. Dav was inspired to set up Rainchq when she noticed the imbalance of wealth between genders while she was working in the investment management industry. Now she’s using that knowledge to educate and empower women about their finances.
Season 6, Ep 123 CREATIVE: a bitesized episode with style editor Erica Davies
In this year’s Bite Size series, each show has its own word or intention. They represent key learnings from each conversations and also what the show stands for – all the things we love and are important to us. This week’s word is: Creative.
And our guest for this episode is the acclaimed style editor and author, Erica Davies.
Season 6, Ep 122, CALM: a bitesized episode with author and psychologist Suzy Reading
Just for fun, in every Bite Size episode this summer, we’ll focus on a specific word or intention. This week’s word is CALM which perfectly sums up our guest – Suzy Reading; chartered psychologist and author of nine books on self-care.
Season 6, Ep 121, Ask me anything: an end-of-season special
This week, to celebrate the end of series 6 (THANK YOU FOR LISTENING!) I’m answering your questions about marketing and running a creative biz.
Season 6, Ep 120, How to build super habits (and short to-do lists) with writer Bec Evans @eve_bec
This week, our guest writer Bec Evans shares what she’s learnt about the art of getting things done. About why we so often overestimate what we can do in a day or week (I’m the Grand Master of this) and how we can change our habits and outlook and start achieving things.
Season 6,Ep 119, Making your podcast possible a LIVE SPECIAL with Nic Redman, Suzi Dale and Hilary Salzman
What a bloody treat! I got to record a real-life on-the-sofa-next-to-me show with some favourite work pals at The Podcast Show London 2023. And here it is for you to wrap your ears and thoughts around. Nic Redman (voice coach), Suzi Dale (podcast producer), Hilary Salzman (copywriting storyteller) and I all have our own podcast.
Season 6, Ep 118, This much I know with artist Alice Sheridan and online shop mentor Jo McCarthy
Season 6, Ep 117, on being good and being known, a Just Bloody Post It Note
**Just me this week, mind your ears for a couple of swears**
This time, I want us to talk about the difference between being good and being known.
Because how known you are – how many followers or subscribers you have – has nothing to with how good you are. But we can get the two muddled, too easily.
Season 6, Episode 116, finding peace at work with burnout prevention expert Anish Hallan
This week on the show, tech high-flyer turned burnout specialist Anish Hallan shares how to recognise and avoid burnout.
Burnout’s often associated with office workers and CEO’s – but pursuing a passion project can leave us just as vulnerable to damaging our health through over work.
Because getting to do what you’ve always wanted and are most interested in – and not having to answer to a boss, feels like a dream. But can turn into a nightmare of never-ending tasks and self-imposed pressure if we’re not mindful of our own work-life balance.
Season 6, Episode 115, a lazy person's guide to making millions with (vvv funny) writer Laura Belgray
Laura Belgray aka Talking Shrimp (listen to the episode, she explains 🦐) has made millions of dollars selling online courses that show people how to write like humans.
Season 6, Episode 114, Peloton for writers with Matt Trinetti from @londonwriterssalon
This week, the story of an online subscription product that really, really works: London Writers Salon. In the early weeks of the pandemic (shudders) when the world had barely heard of Zoom (imagine) Matt Trinetti and Parul Bavishi started hosting free online accountability sessions for writers. Their popularity grew fast and organically and within weeks, a global community of writers was meeting daily – to keep one another company and get their work done.
Season 6, Episode 113, 9 big business benefits of an email newsletter
**mind your ears, just one incy wincy swear**
Have I mentioned that I like (love) email newsletters? Full disclosure: I’m selling a newsletters course (a bloody bloody good one) at the moment, so this episode’s part of my marketing for that. But because you’re interested in marketing and solo biz shizzle, you’ll be interested in what I have to say about the 9 big business benefits you can expect to get out of sending a newsletter. It’s a no-brainer, whatever you’re selling.
Season 6, Episode 112, 'It's more than a dress' with fashion brand founder Yvonne Telford
Yvonne Telford launched her fashion brand when her online audience asked “where can I get your skirt?” The answer was you can’t, it’s a one-off and Kemi Telford was born to make more, creating clothes for women to take up space in.
Season 6, Episode 111, How to avoid the 'enshittification' of your business: 3 marketing lessons
HELLO it’s just you and me this week for a solo episode covering some up-to-date-for-April-2023 content marketing thinking. Listen for thoughts on,
- what’s resonating now
- the ‘enshittification’ of social media platforms – what it means and how it could be finding its way into your business
- niche (or not to niche)
- and the power of recommendation over maximum visibility
Season 6, Episode 110, how to make sales without social media with sustainable marketer Josephine Brooks
**Watch out chicken, there are a few swears in this episode**
What if you could run the business you love without relying on Instagram for sales? Our guest this week, funnels expert and sales strategist Josephine Brooks @josephinebrooks, says she can show you another way. Josephine was driven to burnout by selling business coaching programmes using a launch-and-repeat strategy that relied on social media marketing. Now, she shows other creative business founders how to build evergreen, automated sales funnels. More sales and less burnout.
Season 6, Episode 109, knowing you know enough: a #JustBloodyPostIt Note
**watch out – there’s one tiny little swear at the end**
Had to talk to you about a big wake up call I had last week. About how low, virtually-undetected levels of imposter syndrome can continue to hold us back. How thinking in small numbers mean we’ll never hit the big ones. And how a day out a new view is always always always a good idea.
Season 6, Episode 108 my year of no social media with coach and speaker Tiffany Han
Could you give up instagram for a year? Coach, speaker and podcast host Tiffany Han decided to delete the app in 2022 to find out “what I am like when I’m not being influenced.” She declared it her ‘Year of No’ and also quit shopping for new clothes. What’s that like?
Season 6, Episode 107, selling thoughtfulness with Don't Buy Her Flowers founder Steph Douglas
*Mind your ears there’s a tiny swear in this one and 😮 sex is mildly mentioned*
Steph Douglas had the idea for her gifting business Don’t Buy Her Flowers when she had her first child. She received more bouquets than she had vases for and thought, there must be a market for presents women really want?
Season 6, Episode 106, what next after massive follower growth with food blogger and writer Sarah Rossi @tamingtwins
***Mind your ears, couple of swears in this one (couple of swears in most of them tbh!)***
This time we welcome back the gloriously brilliant and ultra-effective fast-growing food blogger, Instagrammer, TikToker and writer Sarah Rossi.
Season 6, Episode 105 Fashion, age and not giving a f*&k with podcaster Karen Arthur
***Mind your ears, there are a few swears in this one.***
Ok you are going to love Karen Arthur. The host of Menopause Whilst Black – which has been named one of the top five best midlife podcasts – Karen’s a former teacher who’s career was derailed by anxiety and depression brought on by the menopause.
Season 6, Episode 104, Failure and less everything, welcome to Season 6!
#JustBloodyPostIt is back for Season 6…almost. Consider this a preview to the ‘big podcast’ which will be back with you any minute bringing the life, work and marketing wisdom of another fabulous group of guests.
Season 5, Episode 103, Why there's never been a better time to send an email
Well hi, how are you? Just a quickie. I want to talk to you about how chuffing much of a good ideas it is to send emails. It’s not sexy talk, but the results are hot let me tell you. They transformed by business when I started to send them regularly.
Season 5, Episode 102 with Milla Richardson, Lou Chudley and Kirsty Raper
Join me and a cast of Instagram specialists – Milla Richardson @pinkstormsocial, Lou Chudley @spark_social and Kirsty Raper @rebuildagram – to reflect on the 2022 (the maddest year on Instagram yet) and predict what marketing will be like on the platform in 2023 (less of a rollercoaster please Insta!).
Season 5, Episode 99 Penny Wincer
This week, we’re chatting to author and writing coach Penny Wincer.
Penny’s life changed 3 years ago when she wrote and published her first book Tender, a compassionate and important book about the job of unpaid caring. It was informed by her experiences caring for first her mum, then her son.
Season 5, Episode 98 Chef Lisa Brooks
You’re going to love chef Lisa.
Listen to hear how she ditched corporate life to follow her passion for food and become a successful private chef. And (because she doesn’t like turning work away!) grow it into an exclusive dining business that celebrates the joy of feasting.
Season 5, Episode 96 Shakira Akabusi
Fitness expert Shakira Akabusi shares how she’s on a mission to fill the information gap around women’s pre and postpartum fitness. To help us be more robust and recover both physically and mentally from becoming mums.
Season 5, Episode 92 Helen Perry
Hey hey this is the return of #JustBloodyPostIt Notes for Series 5. If you’re not familiar, they are mini podcast audio diaries. A glance behind-the-scenes of my digital business. Thoughts about things that are in the air; news and gossip and trends.
Follow me on Instagram: https://www.instagram.com/_helen_perry_/.
Season 4, Episode 89 George Kao
George Kao is an authentic business coach who doesn’t do sales funnels, doesn’t do lead magnets and definitely doesn’t do crazy 6-figure promises.
Season 4, Episode 88 Lisa Dawson
Lisa Dawson’s Instagram story began in an age of innocence. She started posting pictures of her home before being an ‘influencer’ was a job. Before anyone realised that growing a following could allow you to work with brands and monetise your passion.
Season 4, Episode 87 Katy Leeson
How to go build a purposeful personal brand (and avoid burnout) with CEO Katy Leeson.
Season 4, Episode 86 David Hieatt
How to market your business with no budget with denim entrepreneur and newsletter expert David Hieatt.
Series 4, Episode 78 with @_helen_perry_
In this episode, I share my summer posting and working plans.
Series 4, Episode 76 with @_helen_perry_
Popping your marketing bubble and trying different things, a #JustBloodyPostIt Note.
Series 4, Ep 74 How to show up (when you really really don’t feel like it) a #JustBloodyPostIt Note
Series 4, Episode 72 with @_helen_perry_
Series 4, Episode 70 with @_helen_perry_
On cancelling (and why we’re doing this anyway) a #JustBloodyPostIt Note.
Series 4, Episode 68 with @_helen_perry_
5 mistakes you’re probably making with your email marketing.
Series 4, Episode 66 with @_helen_perry_
To infinity and beyond: the Tiktokification of Instagram a #JustBloodyPostIt Note.
Series 4, Episode 64 with @_helen_perry_
Does the soft sell ever really work? A #JustBloodyPostIt Note
Series 4, Episode 62 with @_helen_perry_
A #JustBloodyPostIt Note about re-engaging with Instagram (an experiment).
Series 3, Episode 60 with @_helen_perry_
A Newsletter Launchpad special, how to create a stellar email.
Series 3, Episode 58 with @_helen_perry_
A #JustBloodyPostIt Note to help you understand your brand promise (with a little help from Will Smith).
Series 3, Episode 56 with @_helen_perry_
A #JustBloodyPostIt note on how to get a course done (because the struggle is real).
Series 3, Episode 54 with @_helen_perry_
A #JustBloodyPostIt Note asking is it time to organise real life events again? 5 min listen
Series 3, Episode 52 with @_helen_perry_
A #JustBloodyPostIt Note about forgetting the results you want from your marketing (to get the results you want from your marketing).
Series 3, Episode 50 with @_helen_perry_
A #JustBloodyPostIt Note that celebrates the brilliance of being self-taught.
Series 3, Episode 47 with @_helen_perry_
A #JustBloodyPostIt Note about where the audience growth is coming from in 2022.
Series 3, Episode 46 with @_helen_perry_
A #JustBloodyPostIt Note that asks how much audience size matters.
Series 3, Episode 45 with Belu CEO Natalie Campbell MBE
Who to be impressed by with Belu CEO Natalie Campbell MBE.
Series 3, Episode 43 with @_helen_perry_
Hello Series 3 with a #JustBloodyPostIt Note on what I’ve learnt about podcasting so far.
Series 2, Episode 41 with @_helen_perry_
A #JustBloodyPostItNote about dancing on Instagram.
Series 2, Episode 40 with @_helen_perry_
A #JustBloodyPostIt Note about how to find your ideal followers (and customers) in 2022.
Series 2, Episode 39 with @_helen_perry_
A #JustBloodyPostIt note about how emails can switch a light on in your business.
Series 2, Episode 38 with @_helen_perry_
#JustBloodyPostIt note: 9 lessons work’s taught me in 2021.
Series 2, Episode 37 with @_helen_perry_
#JustBloodyPostIt note: how I’ve grown my online audience in 2021.
Series 2, Episode 35 with @_helen_perry_
#JustBloodyPostIt Note: how to make every post more engaging.
Series 2, Episode 33 with @_helen_perry_
#JustBloodyPostItNote on the undeniable power of holding your nerve (and one terrifying course launch).
Series 2, Episode 31 with @_helen_perry_
#JustBloodyPostIt note: are the new Insta link stickers a bit pants?
Series 2, Episode 29 with @_helen_perry_
#JustBloodyPostIt note for the course curious: how I build mine.
Series 2, Episode 27 with @_helen_perry_
#JustBloodyPostIt note: how to get comfortable with selling on social.
Series 2, Episode 25 with @_helen_perry_
Bonus #JustBloodyPostIt note: is ‘Engaging Instagram’ right for you now?
Series 2, Episode 24 with @_helen_perry_
#JustBloodyPostIt note: saying no to 121s.
Series 2, Episode 22 with @_helen_perry_
#JustBloodyPostItNote: my 4 year Instagramaversary and what I’ve learnt so far.
Series 2, Episode 21 with @_helen_perry_
Bonus #JustBloodyPostItNote: thoughts on the great Facebook outage of 2021 and what it means for us as own boss business owners.
Series 2, Episode 19 with @_helen_perry_
#JustBloodyPostIt note: why Claudia Winkleman’s wrong about Instagram.
Series 2, Episode 17 with @_helen_perry_
#JustBloodyPostIt note: Navigating own boss life. How do you manage to do all the things?
Series 2, Episode 15 with @_helen_perry_
#JustBloodyPostIt note: Instagram’s pivot to video and what we should do about it…
Series 2, Episode 13 with @_helen_perry_
#JustBloodyPostIt note: How much of yourself do you have to share to connect with your followers?
Series 1, Episode 10 with @_helen_perry_
Solo episode: why just bloody posting it is my business story and some home truths on the takeover of video content on Instagram.
Series 1, Episode 1 with @_helen_perry_
Introduction: This is the #Justbloodypostit Podcast, it’s for anyone who wants to put themselves out there and grow something great (but sometimes feel a bit sick about doing it). Stories of inspiring people using an online audience to power their business.